Understanding the new consumer course

About the course

It explains how to identify the generation Z, who is this generation, the communication channels that your company can use, metrics, social media and more!

  • 1 Chapter 1
  • Lesson 1. Knowing the new consumer
  • Lesson 2. Identifying the consumer
  • Lesson 3. What does this consumer seek?
  • Lesson 4. Understanding Generation Z
  • Lesson 5. Who are the consumers of Generation Z?
  • Lesson 6. What does Generation Z seek?
  • Lesson 7. Consumer connected
  • Lesson 8. Consumer Attitudes
  • Lesson 9. Case study
  • Lesson 10. Generations and their behaviors
  • Lesson 11. Differences between the Y and Z Generations
  • Lesson 12. The Influence of Generation Z
  • 2 Chapter 2
  • Lesson 13. Your brand
  • Lesson 14. Product need and service
  • Lesson 15. Adding value to the consumer
  • Lesson 16. What is a passionate consumer?
  • Lesson 17. The Influence of Generation Z
  • Lesson 18. Who's in charge is the consumer
  • Lesson 19. The connected consumer
  • Lesson 20. How can the Internet help?
  • Lesson 21. Digital Business: Your Brand Online
  • Lesson 22. How to relate to consumers?
  • Lesson 23. The new consumer and social media
  • Lesson 24. What are social media?
  • Lesson 25. The power of Facebook
  • 3 Chapter 3
  • Lesson 26. The power of Instagram
  • Lesson 27. The power of Twitter
  • Lesson 28. Blog for Business
  • Lesson 29. YouTube and the news
  • Lesson 30. LinkedIn and networking
  • Lesson 31. Google and consumers
  • Lesson 32. Google and Generation Z
  • Lesson 33. Digital Marketing on Google
  • Lesson 34. Searching your audience
  • Lesson 35. Planning your actions
  • Lesson 36. There is always an opportunity
  • Lesson 37. Your business strategically
  • Lesson 38. Digital actions and communication
  • Lesson 39. Tracking the Metrics

About the Certificate

Only in iPED can you print the digital certificate for free or choose to receive this beautiful certificate at home (additional cost of + freight). On the back of the certificate is the schedule, CNPJ stamp and the signature of the person in charge, characteristics that are mandatory for the validity of the certificate.

  • Online chat
  • Pad
  • Study Groups
  • Virtual instructor
  • Support material
  • Online reports
  • Interactive animations
  • Explanatory videos

Only iPED can offer a quality service for free. We are the only company in the industry that possesses all the qualities and numbers below:

Purchase Security Differentials

  • Professional security audit;
  • Digital certificate with 256-bit encryption in transactions;
  • Quality with the consumer award;
  • National reference award in education;
  • National reference award in social projects

Differentials in Services Offered

  • Content-rich video, games and animations online;
  • Accumulation of loyalty points;
  • satisfaction rate of more than 98.5%;
  • indication index for friends over 98%;
  • Index that considers good / optimal material of more than 95%;
  • Online, face-to-face or telephone service;
  • Service through 0800 (free connection for all of Brazil);
  • Variation of the workload from 20 to 120 hours for free courses;
  • More than 500 online courses;
  • Significant testimony for each course attended;
  • Presence in more than 60 countries;
  • Thousands of students enrolled in courses;
  • More than 1 million consumers of our services.
Rodrigo Miossi

About the Author: Rodrigo Miossi

Production Engineer with specialization in Digital Marketing and Digital Media. He works as a career consultant and marketing personal and manager of digital marketing and social media. He has also worked as a senior planning analyst in logistics for e-commerce tracking. It has several certificates in the area such as: Strategic Marketing in Google Adwords, Facebook Ads Course, Google Analytics, Graph Search - Person Mapping Tool, 8Ps Marketing Techniques (Conrado Adolfo), Teaching Lectures and Training, People Management and Leadership, Auto CAD, TPM Total Productivity, among others. He gives lectures, consultancy and training in the area.

Choose your plan

Premium Plan

80 hours
US$ 26 .63
  • 1 interactive course
  • Animations during course
  • Reflective Activities
  • Pedagogical Accompaniment
  • Digital Certificate
  • Study Group
  • Course 100% Video
  • Enroll now

Unlimited Plan

300 courses x 80 hours
US$ 119 .60
  • Access to all courses
  • 1 year of unlimited access
  • Digital certificate
  • More than 3,000 lessons
  • + 300 courses of 80 hours
  • New courses included
  • 1 interactive course
  • Enroll now

Related courses

Tests and certificate

At the end of the online course you can issue our free digital certificate or request the special certificate by paying for the clothes and the shipping that we send you wherever you are.

Our special certificate has an anti-counterfeit security stamp and seal, as well as a non-transferable number that can be viewed online. The back of the certificate includes the schedule, the stamp of the CNPJ and the signature of the responsible person.

Our numbers

Registered students
Satisfaction Index
I would indicate the courses to friends

Now make your free registration
and start your online course!