4.4 18

About the course

You will learn the key communication techniques, value brand building, e-marketing, competitive strategies and more.

  • 1 Chapter 1
  • Lesson 1. What is marketing?
  • Lesson 2. Today's marketing
  • Lesson 3. Marketing Planning
  • Lesson 4. Markets of operation
  • Lesson 5. Marketing Segmentation
  • Lesson 6. Market Observation
  • Lesson 7. Mercadolgic compound
  • Lesson 8. The marketing beyond the 4 Ps
  • Lesson 9. What is value to the customer?
  • Lesson 10. Product types and services
  • Lesson 11. What is the customer looking for?
  • Lesson 12. What is quality for the customer?
  • 2 Chapter 2
  • Lesson 13. Concept of price
  • Lesson 14. What is the best price?
  • Lesson 15. Market Potential
  • Lesson 16. Where is the client?
  • Lesson 17. Distribution and Logistics
  • Lesson 18. Distribution Channels
  • Lesson 19. Customer relationship
  • Lesson 20. Types of customer
  • Lesson 21. Knowing the customer
  • Lesson 22. What is Efficient Communication?
  • Lesson 23. Objectives of the communication
  • Lesson 24. Stages of the communication process
  • Lesson 25. Marketing Communication
  • 3 Chapter 3
  • Lesson 26. Communication Planning
  • Lesson 27. Communication and Efficiency
  • Lesson 28. What is digital marketing?
  • Lesson 29. Business in the digital world
  • Lesson 30. The customer in the virtual world
  • Lesson 31. Social networks in marketing
  • Lesson 32. Social Networking Types
  • Lesson 33. Competitive differential
  • Lesson 34. What is branding?
  • Lesson 35. What is the quality mark?
  • Lesson 36. Brand Positioning and Management
  • Lesson 37. What is personal marketing?
  • Lesson 38. Professional positioning
  • Lesson 39. Personal Marketing and Strategy

About the Certificate

Only in iPED can you print the digital certificate for free or choose to receive this beautiful certificate at home (additional cost of + freight). On the back of the certificate is the schedule, CNPJ stamp and the signature of the person in charge, characteristics that are mandatory for the validity of the certificate.

  • Online chat
  • Pad
  • Study Groups
  • Virtual instructor
  • Support material
  • Online reports
  • Interactive animations
  • Explanatory videos

Only iPED can offer a quality service for free. We are the only company in the industry that possesses all the qualities and numbers below:

Purchase Security Differentials

  • Professional security audit;
  • Digital certificate with 256-bit encryption in transactions;
  • Quality with the consumer award;
  • National reference award in education;
  • National reference award in social projects

Differentials in Services Offered

  • Content-rich video, games and animations online;
  • Accumulation of loyalty points;
  • satisfaction rate of more than 98.5%;
  • indication index for friends over 98%;
  • Index that considers good / optimal material of more than 95%;
  • Online, face-to-face or telephone service;
  • Service through 0800 (free connection for all of Brazil);
  • Variation of the workload from 20 to 120 hours for free courses;
  • More than 500 online courses;
  • Significant testimony for each course attended;
  • Presence in more than 60 countries;
  • Thousands of students enrolled in courses;
  • More than 1 million consumers of our services.
Júlio Araújo da Silva Júnior

About the Author: Júlio Araújo da Silva Júnior

Choose your plan

Premium Plan

80 hours
US$ 9 .97
  • 1 interactive course
  • Animations during course
  • Reflective Activities
  • Pedagogical Accompaniment
  • Digital Certificate
  • Study Group
  • Course 100% Video
  • Enroll now

Unlimited Plan

300 courses x 80 hours
US$ 119 .60
  • Access to all courses
  • 1 year of unlimited access
  • Digital certificate
  • More than 3,000 lessons
  • + 300 courses of 80 hours
  • New courses included
  • 1 interactive course
  • Enroll now

Related courses

Tests and certificate

At the end of the online course you can issue our free digital certificate or request the special certificate by paying for the clothes and the shipping that we send you wherever you are.

Our special certificate has an anti-counterfeit security stamp and seal, as well as a non-transferable number that can be viewed online. The back of the certificate includes the schedule, the stamp of the CNPJ and the signature of the responsible person.

Our numbers

5,664,626
Registered students
97.4%
Satisfaction Index
98%
I would indicate the courses to friends

Now make your free registration
and start your online course!