About the course

Teaches how to tell history in a relevant way being widely used in companies in presentations and lectures

1 Chapter 1
Lesson 1. Presentation of the course
Lesson 2. Definitions
Lesson 3. My history
Lesson 4. Once Upon a time...
Lesson 5. Why do we tell stories?
Lesson 6. Why do we hear stories?
Lesson 7. What has it to do with me?
Lesson 8. In professional life
Lesson 9. In personal life
Lesson 10. What does that mean?
Lesson 11. Volatile, Uncertain, Complex and Ambiguous
Lesson 12. Types of Leadership
2 Chapter 2
Lesson 13. The hearing
Lesson 14. The Economy of Attention
Lesson 15. Success stories
Lesson 16. Definitions
Lesson 17. Features
Lesson 18. Success stories
Lesson 19. Definitions
Lesson 20. Features
Lesson 21. Case study
Lesson 22. Definitions
Lesson 23. Features
Lesson 24. Case study
Lesson 25. Definitions
3 Chapter 3
Lesson 26. Pitch of 30
Lesson 27. 2 'Pitch
Lesson 28. Guidance
Lesson 29. Hand in the mass
Lesson 30. Testing
Lesson 31. Talking to the public
Lesson 32. Case study
Lesson 33. Creating impact presentations
Lesson 34. Brand building
Lesson 35. Stories that do not build
Lesson 36. Success case
Lesson 37. Take the first step
Lesson 38. Connecting people
Lesson 39. Case study

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About the Author: Marcos Giannotti

Experience of 29 years in marketing communication, teacher and Consultant in culture of innovation, strategic design, communication and entrepreneurship and Master in social communication, with the dissertaÃ§Ã £ o The marketing communication in the offer of microcredits:
a case study of Banco ItaÃº in the periphery of São Pauloâ ?? MBA in company, with an international module at Rotman School, University of Toronto.

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Storytelling Course

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About the Author: Marcos Giannotti

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