About the course

It addresses concepts of a more strategic aspect of marketing called market intelligence. You'll see the step-by-step steps of market mapping, analysis and visualization of information, the importance of delivery. In addition to success tips for your company.

1 Chapter 1
Lesson 1. Concept of Marketing and Presentation of Market Intelligence
Lesson 2. Concept of Market Intelligence
Lesson 3. Mapping the market and collecting information
2 Chapter 2
Lesson 4. Analysis of Information I - Interpretation and insights
Lesson 5. Analysis of Information II - Main management tools
Lesson 6. Analysis of Information III - Main management tools
Lesson 7. Delivery I - Importance and formatting of the content developed.
3 Chapter 3
Lesson 8. Follow-up I - The importance of day-to-day results.
Lesson 9. Follow-up II: The moments of Review
Lesson 10. Making it all work: The information gathering cycle
Lesson 11. In practice: Market intelligence at the service of large enterprise.
Lesson 12. In practice II: Market intelligence serving small and medium enterprises.

About the Certificate

Only in iPED can you print the digital certificate for free or choose to receive this beautiful certificate at home (additional cost of + freight). On the back of the certificate is the schedule, CNPJ stamp and the signature of the person in charge, characteristics that are mandatory for the validity of the certificate.

Online chat
Pad
Study Groups
Virtual instructor
Support material
Online reports
Interactive animations
Explanatory videos

Only iPED can offer a quality service for free. We are the only company in the industry that possesses all the qualities and numbers below:

Purchase Security Differentials

Professional security audit;
Digital certificate with 256-bit encryption in transactions;
Quality with the consumer award;
National reference award in education;
National reference award in social projects

Differentials in Services Offered

Content-rich video, games and animations online;
Accumulation of loyalty points;
satisfaction rate of more than 98.5%;
indication index for friends over 98%;
Index that considers good / optimal material of more than 95%;
Online, face-to-face or telephone service;
Service through 0800 (free connection for all of Brazil);
Variation of the workload from 20 to 120 hours for free courses;
More than 500 online courses;
Significant testimony for each course attended;
Presence in more than 60 countries;
Thousands of students enrolled in courses;
More than 1 million consumers of our services.

About the Author: João Gabriel Chebante

Marketing & Communication Consultant, he graduated in Business Administration from ESPM - SP. He works as a columnist for entrepreneurship and marketing in Brazil Post (Ed. Abril) and lecturer on the same topics in Brazil. According to him, "doing what has to be done" in strategic decisions and market intelligence are key factors for the development of better companies in the country.

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